Paid social media
What is paid social media? It’s just another way of saying advertising. It’s when brands pay money to Facebook, Instagram, LinkedIn, Twitter, YouTube and so on to have their content shared with new targeted audiences who are likely to be interested.
Why paid posts?
Paid posts are the best way for companies like yours to target new audiences on social media and convert them to customers. You can grow your business beyond your current fan base, reaching new customers and fans. We use all the major social media platforms like Facebook, Instagram, Twitter, Google, YouTube and Reddit to help boost your business beyond what organic social can do.
Paid services from Groove Social include AB testing, look-a-like audiences, retargeting campaigns, geo-targeting, audience building, targeted social ads, page growth, brand awareness, call-to-action campaigns, lead generation and reporting.
If you’re on a budget or looking to really push your brand awareness, we can help. We’ve managed accounts from a few hundred to many thousands of pounds. So we can scale your paid social campaigns up or down at the touch of a button.
Targeting Gen-Z?
Looking to target younger audiences? You’ll need to take a different approach.
‘Gen Z’ prefer to consume their content in rich video form. That’s why they’re flocking to TikTok. In fact, over 60% of TikTok users are comprised of Gen Z, who were born after 1996, and around 46% of 13 to19-year-olds also say they use the platform every day.
So to get your product or service in front of these guys you definitely need to be on TikTok. We can help you with a paid TikTok advertising campaign which can build your brand awareness and boost traffic to your website. Get in touch today to find out more.
Instagram and Facebook
These are powerful tools to help you reach new and returning customers. We offer a range of services and will help you decide which is best for your business or products.
YouTube
Your customers are not only searching on social media, they’re also spending time on YouTube. We can create powerful paid social posts to get your business noticed here.
If you want to target other businesses, then LinkedIn is your go-to channel. We can help you reach out to CEOs, directors and other influential people at the companies you’re targeting.