Organic social media
So what is organic social media? It’s the free stuff like posts, photos, video, memes, stories and so on that people and businesses share on their feeds. It’s seen by a number of your followers, your followers’ followers if your post is shared by them, and anyone following any hashtags you’ve used.
Why is this so important?
It’s very simple, because organic social media is actually at the heart of every successful digital marketing strategy. Why? Because it’s the most cost-effective way to create a relationship with your customers on a large scale.
Here at Groove Social, we can help you build brand awareness, engagement and revenue using organic social media. We manage everything from day-to-day messages right through to campaign creation, rollout and reporting.
Targeting Gen-Z?
Looking to target younger audiences? You’ll need to take a different approach.
‘Gen Z’ prefer to consume their content in rich video form. That’s why they’re flocking to TikTok. In fact, over 60% of TikTok users are comprised of Gen Z, who were born after 1996, and around 46% of 13 to19-year-olds also say they use the platform every day.
So to get your product or service in front of these guys you definitely need to be on TikTok. We can help you with a paid TikTok advertising campaign which can build your brand awareness and boost traffic to your website. Get in touch today to find out more.
60%
of Tiktok users are comprised of Gen Z, who were born after 1996
46%
of 13 to 19-year-olds use the platform every day
98%
of social media users in the UK use mobile devices to access social networks