Lead generation
Every business wants to generate more leads from their website, which can bring more conversions, bigger sales and higher revenue. But generating these leads can be costly and time consuming. Not with social media.
Why use social media to generate new leads?
Social media enables you to get your product or service in front of potential customers for a fraction of the cost of print or traditional media.
We use a mix of social ads, search engine ads and gated and ungated content to drive highly targeted traffic to your webpages.
So, if you’re looking to build your business, get in touch today and see how we can help generate new enquiries for you.
What’s the difference between gated or ungated content?
Gated content
Gated content is usually very valuable to the user and includes things like webinars, ebooks, white papers, articles and newsletters. People have to fill out a form before they can access them, which also enables you to build a database of names and email addresses you can target.
Ungated content
Ungated content lets people see the content without filling out any forms or providing any information. These can be blogs, infographics, videos and case studies.
Targeting Gen-Z?
Looking to target younger audiences? You’ll need to take a different approach.
‘Gen Z’ prefer to consume their content in rich video form. That’s why they’re flocking to platforms such as TikTok. In fact, over 60% of TikTok users are younger (born after 1996) and around 46% of 13 to19-year-olds also say they use the platform every day.
So to get your product or service in front of these guys you definitely need to be on TikTok. We can help you with a paid TikTok advertising campaign which can build your brand awareness and boost traffic to your website. Get in touch today to find out more.
